DEEP BRAND PHOTOGRAPHY
I was hired by DEEP not only because of my finesse with designing and championing brands, but also because of my skill with a camera. DEEP’s branding is primarily monochromatic, with only splashes of their accent colour (this sparse application was often referred to as the 1% rule). Due to this, imagery is fundamental to DEEP’s brand. Part of my role was to align the brand’s photographic styling with our inhouse videographer to achieve a cinematic look.This mood board captures the essence of DEEP's brand, distilling its tone, look, and feel. At its heart, DEEP’s ethos and aesthetic are defined by a single word: Wonder.