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Brand Design: Claymore       Workplace: DEEP       Sector: Finance

CLAYMORE

A financial firm deeply rooted in its proud Scottish heritage, seamlessly blending tradition with innovation to deliver modern, forward-thinking solutions that meet the evolving needs of its customers.

A claymore is a type of broad sword used by Highland warriors in the 15th Century, it is loaded with cultural significance to people with Scottish heritage. Other elements of this culture include woven patterns referred to as knots, some of which were believed to carry runic qualities.

I selected the Celtic Shield Knot, which was largely used to symbolise protection. Its compact design hints at an unbreakable barrier, with a single interwoven thread suggesting endless protection.

The endlessness of the design also symbolised rebirth and eternity, hinting at the never-ending cycle of birth, life, death, and rebirth. Celts hung symbols such as these in their homes as a form of protection against bad luck and evil.





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